FME eyes further growth

Samantha Loveday

By Samantha Loveday

February 27th 2008 at 10:07AM
FME eyes further growth

The X Factor and Rainbow brands both boosted with new deals.

FremantleMedia Enterprises has enjoyed a fruitful start to 2008, revealing success for some of its key properties and a raft of new deals.

Last summer, The X Factor launched a line of new consumer products spanning musical instruments, karaoke machines, board games, chocolates, dance mats, toiletries and perfumes. According to FME, all lines have achieved 70 to 90 per cent sell-through in retail outlets.

The perfumes - which were sold in Asda and Superdrug stores - were a big hit, selling 74,400 units, a sell-through of 93 per cent.

The brand is now reaching into new product areas such as footwear including slippers, trainers and flip flops.

The fifth season is due to air from August, with FME interested in hearing new ideas from licensees, with targeting the show's age range being a key priority.

Elsewhere, the first episode of BBC series Ashes to Ashes featured children's TV icons Zippy and George from Rainbow. The roadshow regularly tours the UK, while the programme also remains popular.