FME looks to broaden appeal of BGT

Samantha Loveday

By Samantha Loveday

September 28th 2009 at 10:04AM
FME looks to broaden appeal of BGT

New graphics and design concepts introduced for Britain's Got Talent.

FremantleMedia Enterprises has launched new graphics and designs for Britain's Got Talent as it looks to broaden the licensing opportunities for the brand.

New logos, colour palettes, garment branding concepts and silhouettes have been introduced for use across a variety of categories for boys, girls and adults. These include outerwear, leisurewear, nightwear, accessories, gifts, bedding, apparel and MP3/mobile accessories.

FME enlisted the services of graphics, textiles and fashion design firm Dot Dash Design to work on the project.

The new designs maintain the brand's original positioning and values and will look to build on the success of the licensing programme. This already includes board games, books, an online shop and a live tour.

"Britain's Got Talent is a major brand for FME and the licensing programme is rapidly gaining momentum," said Lucy McCredie, VP of brand licensing and retail at FME. "We now want to offer licensees even more opportunities and these additional design concepts will not only give our current partners more scope, but will open doors for new partners and new ideas."