FME notches up more deals for Rebecca Bonbon

Samantha Loveday

By Samantha Loveday

September 8th 2009 at 10:30AM
FME notches up more deals for Rebecca Bonbon

Kids Headquarters, Blueprint and retailer MOA all on board for design property.

FremantleMedia Enterprises has secured multiple licensees for its design property Rebecca Bonbon, including a deal with one of the largest apparel firms in the US, Kids Headquarters.

The new comes ahead of The Licensing Awards (to be held on Thursday September 10th in London) at which the brand will be a sponsor.

Kids Headquarters specialises in branded, proprietary and character licensed apparel and already works with some of the leading brands and licences including Beyoncé, Rocawear, Disney, Marvel and Warner Bros.

For Rebecca Bonbon, the firm will be creating products for young ladies and juniors across a number of categories including apparel, accessories, jewellery, sleepwear and loungewear. it will also be designing a range of branded products for pets.

Meanwhile, Blueprint has snapped up the brand and will launch a line of stationery in time for Spring Fair 2010. This will include traditional items such as storage products, notebooks, writing instruments, stationery sets and pencil cases, plus a selection of novelty items and gift sets and some social stationery items.

Finally, a direct to retail deal has been secured with French retailer MOA. This will see co-branded Rebecca Bonbon products including jewellery, watches, hair and apparel accessories, mobile phone accessories, sunglasses, t-shirts, bags and footwear available in all MOA shops and MOA-branded areas in department and chain stores across France, Monaco & Andorra, Spain, Russia, Romania, Hungary and Greece.

FME's Nora Wong, senior manager, softlines consumer products, North America; Lucy McCredie, VP brand licensing and retail, UK; and Nathalie Delin, VP licensing France, brokered the US, UK and France deals respectively.