Food brands targeted by 'anti junk food marketing' campaign

By Dominic Sacco

May 1st 2013 at 10:36AM
Food brands targeted by 'anti junk food marketing' campaign

'Online promotions are exploiting loopholes in advertising regulations', claims campaign.

Certain food brands are being accused of exploiting loopholes in advertising regulations to market their products to children online.

Some TV ads marketing food products towards children are banned from kids' TV, but brands can still currently advertise the products on their own websites using games and more.

The Children's Food Campaign, backed by the British Heart Foundation, is calling on the Government to clamp down on brands such as Krave, Cheestrings, Nesquik, Sugar Puffs, Capri-Sun, Rowntree, Chupa Chups and Cadbury Buttons. 

These brands which were mentioned in the report, in terms of the "tactics" companies use to market products to children.

"Television advertising regulations acknowledge the particular susceptibility of children to the influences of advertising, and prevent unhealthy foods and drinks being advertised during children’s programmes," read a section of the Children's Food Campaign report.

"Yet the vague rules governing online advertising mean companies are free to market products and brands to children online which are not allowed to be advertised during children’s television – as illustrated by the examples in this report. 

"This report examines the pervasive nature of online promotions for high fat, salt and sugar products and brands, and proposes the urgent action that we need to close this regulatory loophole and protect our children’s health."

A separate call to ban kids' ads was recently rejected by the ISBA.

Want to receive up to the minute licensing industry news straight to your inbox? Click here to sign up for the free Licensing.biz Daily Digest and Newsflash services. You can also follow Licensing.biz on Twitter and Facebook.