Forever Friends heads into 25th anniversary with new signings

Samantha Loveday

By Samantha Loveday

November 23rd 2011 at 10:47AM
Forever Friends heads into 25th anniversary with new signings

Seven new firms signed up across baby clothing, décor, beauty and electronics.

It may be 25 years old next year, but the Forever Friends brand continues to go from strength to strength, with a further seven partners having signed up.

The new licensees include baby clothing and accessory firm Dennicci, which will be producing a line of Forever Friends clothing for several key retailers in 2012.

Fashion-Lab has also signed up to use the designs on ladies and children's nightwear and daywear, while Zap will be rolling out curtains, towels, fleece blankets, pyjama cases, duvet covers, cushions and rugs.

Fine Décor will be producing a range of wall décor including wallpaper, borders and wall stickers.

Hallmark has also teamed up with nursery and children's interior specialist Izziwotnot for two new ranges - Forever Friends Little Star and Forever Friends Beautiful.

Finally, Beauty Works will be rolling out a range of personal care and bedroom accessories, while Inphase International will produce items including baby monitors, mobiles, projector mobiles and digital clocks.

"I am absolutely delighted to see how well the brand has grown this year and am certain that 2012 will be a fabulous year for Forever Friends," said Julie Michell, licensing manager at Hallmark.