Former Target execs reveal Hoho Entertainment

Samantha Loveday

By Samantha Loveday

February 3rd 2011 at 10:18AM
Former Target execs reveal Hoho Entertainment

Helen Howells and Oliver Ellis debut new children's production/rights company.

The first production from Hoho Entertainment - the new children's production/rights firm headed up by Helen Howells and Oliver Ellis - is due to be announced in the coming months.

Hoho officially opened its doors this week, with the duo looking to use their 35+ years of industry experience to break out on their own in the kids' IP world.

"We're very excited about our new venture, particularly with the line-up of projects we have in development," said Ellis and Howells. "We think they have great potential and we look forward to being able to talk to broadcasters and other production partners about them very soon."