Portal marks first phase of interactive push for brand.
Formula Fun Entertainment has launched a dedicated website for its Franco and Formula Fun brand - as it looks to significantly ramp up interactive activity.
The website - which can be found by clicking here - stars Franco, who has always dreamt of owning a race team and travelling the world for racing adventures. While playing with his toy cars in his bedroom, they come to life creating Team Franco: ten racing cars with superpowers.
To mark the launch of the website, two competitions have been rolled out - Draw a Car and Share a Story. Children will win the opportunity to see their winning race car design and story feature in the forthcoming TV series. Deadline for the competition is June 15th.
"Due to strong unsolicited demand we were getting from children and fathers from the racing community, the website is an ideal way to engage children with the brand ahead of the TV series," explained Formula Fun's Marina Nicholas.
Each new Franco and Formula Fun activity will provide parents and teachers with lesson plans covering subjects like design and creative writing. Printables connected to the activities will be downloadable in the website.