Fremantle boosts Merlin

Samantha Loveday

By Samantha Loveday

December 3rd 2009 at 10:30AM
Fremantle boosts Merlin

Series three commission and UK toy figurine licensee bolster BBC show further.

FremantleMedia Enterprises has revealed a number of major developments for hit TV show Merlin - including the commission of series three and a new UK toy figurine licensee.

Series two of Merlin is currently airing in the UK on BBC1 on Saturday evenings, and is pulling in a peak of more than six million viewers and a 31 per cent audience share.

FME has sold the series one to 52 broadcasters in more than 180 countries and the ongoing sales of series two have resulted in buyers in 165 countries and counting.

Getretro will be producing action toy figurines of the main characters, The Dragon and other magical creatures, as well as play-sets. The firm is aiming to have prototypes ready for Toy Fair in January 2010, with the first products hitting retail to coincide with series three in autumn 2010.

In addition to the figures, Getretro will be producing branded stamp covers and sheets.

Existing UK licensees for Merlin include Random House, Topps, Danilo and Christy's.

FME holds the exclusive international rights for distribution, licensing and home entertainment (excluding the UK).