Initiative will support new Cbeebies episodes plus Flair's spring/summer toy launches.
FremantleMedia Kids & Family Entertainment is launching a major brand awareness initiative for Tree Fu Tom, called Spring Into Action.
The campaign is designed to support the new episodes on CBeebies and the new spring/summer product range including Flair’s new Ranger Tom Utility Belt.
On screen Tree Fu Tom is embracing the great outdoors with the introduction of the Tree Fu Rangers in the new TV episodes.
FMKFE has created the Spring Into Action campaign, which reaches consumer through numerous touch points and adopts the Rangers themes of developing a variety of skills by encouraging children to engage with the natural world.
Research commissioned from Opinion Matters questioned 1,000 parents of children 0-6 about their knowledge of spring.
FMKFE joined forces with nature and wildlife expert Jules Howard who commented on the findings and offered parents tips on fun ways to explore springtime with their children via a series of online and radio interviews which led to 35 pieces of coverage.
Accompanying the research Immediate Media also created special Spring Into Action Tree Fu Ranger themed activities. These were featured digitally on the Tree Fu Tom Facebook page, as well as on Made For Mums and UKMums.TV websites and will feature in Tree Fu Tom magazine, CBeebies Weekly, in the new Spring Into Action DVD and in a forthcoming Tree Fu Tom nursery mail out.
The Spring into Action insert will also be distributed when Tree Fu Tom makes an appearance and takes part in some Ranger themed activities at the launch of the Forestry Commission’s new play area at Dalby Forest on Sunday, May 4th.
Tessa Moore, VP brand management FremantleMedia Kids & Family Entertainment said: “This seasonally themed campaign encapsulates Tree Fu Tom’s brand values of exploration, adventure and nature and has been specifically designed to further enhance and widen Tom’s appeal.”