Fremantle takes TV and fashion brands to France

By Rob Hutchins

April 18th 2013 at 10:36AM
Fremantle takes TV and fashion brands to France

Farmer Wants A Wife, Miami Ink, LA Ink and Rebecca Bonbon products enter French market.

Fremantle is expanding its global licensing portfolio with new licensees for its TV and fashion brands in France.

Its television brands Farmer Wants a Wife, Miami Ink, LA Ink and Going For Gold are taking to the territory along with its fashion brand Rebecca Bonbon.

This spring will see the launch of Farmer Wants a Wife (L'Amour set dans le Pre) products. The range will be available in stores across all distribution channels, aimed at the wedding market.

Fremantle will also launch a range of products for its reality TV brands Miami Ink and LA Ink including tattoo transfers, ashtrays, photo albums, shopping bags, T-shirts, shoe racks, home decoration, bed linen and more across 400 stores.

Publishing house Larousse will launch a new Going for Gold training book that will target Junior High school students who are preparing for their baccalaureat.

Finally, a new spring/summer collection of Rebecca Bonbon nighties and pyjamas from Embassy will take to stores across France.

The Rebeca Bonbon range in France already includes products from more than 15 licensees with apparel, footwear, bags, stationery and luggage.

FremantleMedia France is currently looking for a publishing development partner for the brand.
Nathalie Delin, vice president of licences and diversification at FremantleMedia France, said: "We are also very excited about our new product ranges in France and expect to see some great success at retail."

More to follow.

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