Fremantle’s pre-school properties, Kate & Mim-Mim and Tree Fu Tom, will be screened on China’s CCTV channel.
FremantleMedia Kids & Family (FMK) has revealed that its pre-school properties Kate & Mim-Mim and Tree Fu Tom will be heading to China’s CCTV channel.
As part of the deal with CCTV, the properties will also stream on China’s platforms: YoukuTudou, iQIYI, Tencent, Mango, Sohu and LETV.
In addition, the company has teamed with Chinese actress Zhou Xun who has recorded 32 Kate & Mim-Mim stories for SINA Corporation’s storytelling platform, Habbie.
“CCTV is the number one broadcaster in China, and the combination of the exposure on the channel as well as the support of China’s leading digital platforms will give us a far-reaching footprint in the country and unprecedented brand support,” said Rick Glankler, president and general manager of FremantleMedia Kids & Family.
“Both Tree Fu Tom and Kate & Mim-Mim have proved hugely successful with pre-schoolers round the world, and we are excited to introduce them to the Chinese pre-school audience.
“In addition, our on-the-ground team enables us to maximize local support and help drive deeper brand engagement creating a strong platform for ancillary licensing in the months to come.”