Fremantlemedia picks up Doodle Jump

By Katie Roberts

February 2nd 2012 at 10:00AM
Fremantlemedia picks up Doodle Jump

Firm inks deal with developer, Lima Sky, to represent the worldwide rights for the iPhone app.

FME launched the brand at last week's Toy Fair and is seeking partners across consumer products, live events, and publishing.

Paul Comben, FME’s director of brand rights acquisitions, who brokered the deal with Lima Sky, commented: "We are always seeking to extend our roster of innovative and exciting licensing properties and Doodle Jump is the perfect new addition.

"The app is wonderfully addictive and has already captured the imagination of millions of smart-phone users around the world. We see fantastic potential for developing the brand across multiple categories and platforms and look forward to talking to potential licensees."

Lima Sky’s president and founder, Igor Pusenjak, added: "Doodle Jump has been a tremendous success on the App Store in big part due to its unique art style and adorable characters that are now ready to jump off the screen and into the hands of millions of fans across the globe.

"We are very excited about working with FME on expanding the wonderful world of Doodle Jump."

The latest deal underlines FME’s commitment to working with new and established non-TV brands across the world.

Since its launch in 2009, Doodle Jump has been downloaded over 20 million times and has gained international acclaim. It is a top ten game in 84 countries and has consistently been a top 25 iPhone app title.

The app features simple but addictive gameplay – players must bounce Doodle the Doodler up an endless series of platforms, tilting their phone from side to side to avoid monsters, UFOs and black holes. Doodle Jump is continually updated with new content to keep players engaged.