GB Eye scores with Nintendo

Samantha Loveday

By Samantha Loveday

December 15th 2009 at 10:36AM
GB Eye scores with Nintendo

Firm grows product range after extending deal with video games giant.

GB Eye has further strengthened its position in the market, signing a new licence with Nintendo.

After a successful two-year partnership, GB Eye has extended its agreement with the video games giant worldwide to include new product ranges across a variety of properties.

"Nintendo is a classic brand that has worked really well for us in the UK," explained GB Eye licensing manager Max Arguile, "but so many customers in many different countries asked for Mario posters and badges, due to GB Eye's global distribution reach we were able to secure a worldwide deal.

"2010 will be a strong year for all Nintendo brands and GB will continue to expand the range accordingly."