Generator Rex joins Character World stable

Samantha Loveday

By Samantha Loveday

March 11th 2011 at 10:16AM
Generator Rex joins Character World stable

Bedroom textiles to soft launch at Christmas, with full launch planned for spring/summer 2012.

Character World has added new Turner CN Enterprises boy brand, Generator Rex, to its portfolio.

The firm is planning to launch a full line of bedroom textiles, with a soft launch in time for Christmas and the full roll out taking place in spring/summer 2012.

The duvets, pillows and curtains will all feature characters from the Cartoon Network show.

"We're extremely excited to be involved with Cartoon Network's latest smash hit," said Danny Schweiger, joint MD at Character World. "The licence complements our ever growing portfolio of brands that appeal to boys."