Genius Brands taps new licensees for Rainbow Rangers

Jade Burke

By Jade Burke

August 16th 2017 at 2:53PM
UPDATED August 17th 2017 at 9:16AM
Genius Brands taps new licensees for Rainbow Rangers

Global Design Concepts, Taste Beauty and Handcraft will launch bags, underwear and beauty products inspired by the property.

Genius Brands has singed a raft of new licensees for its animated pre-school show, Rainbow Rangers.

Global Design Concepts will develop a line of bags and luggage and Handcraft will launch a collection of underwear, while Taste Beauty will design bath and beauty products.

“The industry’s response to Rainbow Rangers continues to bolster our expectations for this colorful, engaging and empowering series for young viewers,” said Lloyd Mintz, SVP of worldwide consumer products at Genius Brands.

“Each new partner and every branded product line we introduce in support of Rainbow Rangers fuels greater interest and ultimately will bolster what is already anticipated to be a tremendously successful new pre-school brand.”

With development for season one and two underway, Rainbow Rangers will make its debut in 2018 on Nickelodeon’s Nick Jr.

Meanwhile, a retail program managed by Mattel’s Fisher-Price as master toy partner will also roll out.

Alex Fogelson, managing partner of Taste Beauty, added: “Little girls the world over will be drawn to the characters and examples provided by Genius Brands’ Rainbow Rangers, and we want to be associated with those messages of empowerment and possibility.”