The first product to launch under the brand is the revamped Around the World board game.
GeoToys is set to debut a full line of educational games and other related products under the Encyclopaedia Britannica and Britannica Kids brands at the New York Toy Fair next week.
The deal was brokered by JRL Group, the exclusive licensing agency for Encyclopaedia Britannica.
The first product under the Encyclopaedia Britannica brand is the revamped Around the World board game.
The game now includes content from Encyclopaedia Britannica, with over 200 questions and answers in categories such as geography, language, culture, and people over the world.
The Encyclopaedia Britannica Around the World board game will be available from Q1 2016.