The Jim Henson Company hires Hamburg-based Lizenzwerft.
The Jim Henson Company has signed Lizenzwerft as its new licensing agent for Dinosaur Train in Germany, Austria and Switzerland.
Global master toy partner, Tomy will be introducing its new Dinosaur Train product into German retail markets in spring 2013.
"The Dinosaur Train characters resonate with young viewers who are eager to interact with the property through a multitude of products and platforms," said Melissa Segal, SVP, global consumer products for The Jim Henson Company. "Peter Bichler and Dirk Wullenweber at Lizenzwerft share our passion for the charming characters and enchanting storylines."
Lizenzwerft co-founder Peter Bichler added: "We have many creative ideas for how to extend the Dinosaur Train brand across our country."
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