Giochi Preziosi on board for Jakks' Monsuno

Samantha Loveday

By Samantha Loveday

February 4th 2011 at 10:22AM
Giochi Preziosi on board for Jakks' Monsuno

Firm signed as exclusive marketing and distribution partner in key European territories.

Jakks Pacific has appointed Giochi Preziosi as its marketing and distribution partner in several European territories, including the UK, France, Spain, Italy and Germany, for Monsuno.

Jakks is master toy for Monsuno, with lines expected to launch in the US to coincide with the TV series premiere in late 2011/spring 2012. The series is being produced by Pacific Animation Partners in conjunction with Dentsu.

FremantleMedia Enterprises will be responsible for the exclusive worldwide (except Asia) distribution of Monsuno. It will also act as the master licensing agent for the brand worldwide (outside of Asia and the toy category).

"The Giochi Preziosi Group is one of Jakks' closest and most well respected international distribution partners," said Stephen Berman, president and CEO at Jakks. "GP's pan European reach and proven ability to build and sustain strong, category leading action figure franchises makes them the best choice to market and distribute Monsuno toys in this critically important region."