Firm becomes master toy licensee in Western Europe and Turkey in new three-year deal.
Warner Bros Consumer Products has signed up Giochi Preziosi Spa as the master toy licensee for Tom and Jerry in Western Europe and Turkey.
The new three-year deal will see the launch of products such as Classic Chaos and deluxe Tag Team figure assortments, Madness Mayhem play-sets and Whack and Win action games.
The European roll out will begin in Q4 and will continue throughout 2013.
"The Giochi Preziosi Group is a truly outstanding partner that recognises the vast potential of the Tom and Jerry brand," said Glynn Davies, category director for toys and games at WBCP. "Working together we've created a high quality product range that brings the vast heritage and fun of this property to life for the kids.
"We look forward to working with Giochi Preziosi as we develop Tom and Jerry's position as a leading unisex pre-school brand."
Graziano Delmaestro, licensing director at Giochi Preziosi, added: "Tom and Jerry have been loved by generations and it is a privilege to be able to bring the characters' unique sense of fun to children and parents across Western Europe and Turkey through this new collection."
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