GIRLS MONTH: H&A signs Dora

By Katie Roberts

March 10th 2010 at 9:47AM
GIRLS MONTH: H&A signs Dora

Firm set to launch range of Dora children?s bath products following the acquisition of a two year licence.

The range will be available in Boots until 2011 and includes shower gel pouches, frilled wash mitts, magic facecloths, My Adorable Sounds Butterfly Toothbrush and butterfly bubbles with glitter tattoos.

Selected products will also launch in Tesco, Morrisons and Dunnes (Ireland) in spring 2010 and will also be distributed through the independent chemist trade.

Angela Hall, managing director for H&A, said: “Securing the Dora the Explorer brand license brings to our portfolio a leading girls brand which is an exciting strategic step for H&A.

"We continue as the leading player in the licensed children’s toiletries category and this launch further consolidates that position."

H&A specialises in producing licensed children’s toiletries. Based in York, the firm has been operational for over 20 years.

As well as Dora the Explorer, the company also has a variety of major brand licenses including Ben 10, Star Wars, Winnie the Pooh, Finding Nemo and the new BBC brand 3rd and Bird.