GIRLS MONTH: Ignition adds Kiwi and Pear

Samantha Loveday

By Samantha Loveday

March 12th 2010 at 10:41AM
GIRLS MONTH: Ignition adds Kiwi and Pear

Licensing agency looking to grow greetings card-inspired brand across key areas.

Ignition Licensing is continuing to add to its portfolio, picking up greetings card-inspired brand Kiwi and Pear.

Created by American artist and designer Joyce Wan, the monkey characters travel and explore the world, 'spreading love, friendship and happiness'.

The hugging image (pictured) was one of Wan's first designs and is featured on a current range of greeting cards and gifts.

Wan's studio, Wanart, was established in 2003 and has been inspired by Asian culture. Her style combines cute imagery with bold, clean lines and bright, fresh colours.

The greetings cards and Click magnets have been selected by Paperchase, with Ignition currently in negotiations with new partners to develop a line of Kiwi and Pear gifts, stationery, apparel, posters, confectionery and housewares, targeted at tween/teens through to 25 year-olds.