GIRLS MONTH: JELC eyes UK success with Bad Cat

Samantha Loveday

By Samantha Loveday

March 16th 2011 at 10:40AM
GIRLS MONTH: JELC eyes UK success with Bad Cat

Mighty Fine property purrs into life in the territory, after success across Europe.

Jane Evans Licensing Consultancy believes that its new Bad Cat property can replicate the success it has enjoyed across Europe in the UK.

Aimed at tween/teen girls, Bad Cat is the creation of US apparel company Mighty Fine, and has been successful in the apparel and stationery categories around the world for the past seven years.

Each season, new designs using the latest trends and colours are produced and made availanle to licensees by Mighty Fine.

Following on from success in the older girls' and ladies nightwear category across Benelux and Germany, mail order firm Otto Versand has signed a DTR for nightwear, t-shirts, socks, underwear and bedding, and is now working on Bad Cat designs for its fifth catalogue.

Clothing has also been a hit in France, with a new bag range including trolley bags and back packs developed by Kid'Abord for the French market. In addition, stationery companies in South Africa, France, Poland and Brazil have been reporting strong sales.

"Bad Cat is an enduring brand with a proven sales history," said Jane Evans, MD of JELC, which is now actively seeking UK partners for Bad Cat. "The strength of the designs provided by Mighty Fine make it a must-have for tween and teen girls."