Global Icons adds to its menu

Samantha Loveday

By Samantha Loveday

March 31st 2009 at 10:13AM
Global Icons adds to its menu

Steak n Shake licensing push planned to extend brand's reach.

Global Icons has tied an exclusive licensing partnership with The Steak n Shake Company, the American restaurant chain.

Global Icons will be managing and developing the licensing programme, looking to turn the restaurant's menu into 'meal planning solutions'.

"The Steak n Shake Company is an American classic that has endured the test of time with its dedication to delectable all-American food and quality service," said Mike Gard, COO of Global Icons.

"Global Icons is looking forward to providing loyal customers and new consumers the opportunity to indulge in the irresistibly delicious tastes of Steak n Shake fare at home when they can't make it to the restaurant."

Steak n Shake was founded in 1934 and boasts 490 restaurants across the US.