Agency will represent the cartoon cat ahead of its 40th anniversary
Paws Inc. has named Global Licensing as licensing agent for Garfield and associated characters throughout Australia and New Zealand, beginning January 1st 2017.
The agency will aim to maximize the character’s potential in the market ahead of his 40th anniversary in 2018 with merchandise and promotional partners for the cartoon cat.
“We were impressed with Global Licensing’s performance as a sales representative,” says Jim Davis, president, Paws Inc., and creator, Garfield. “Under the direction of Mark Paul, we feel the brand is in excellent hands in the territory.”