Global Licensing to represent Garfield in Australia and New Zealand

Jack Ridsdale

By Jack Ridsdale

December 19th 2016 at 10:34AM
Global Licensing to represent Garfield in Australia and New Zealand

Agency will represent the cartoon cat ahead of its 40th anniversary

Paws Inc. has named Global Licensing as licensing agent for Garfield and associated characters throughout Australia and New Zealand, beginning January 1st 2017.

The agency will aim to maximize the character’s potential in the market ahead of his 40th anniversary in 2018 with merchandise and promotional partners for the cartoon cat.

“We were impressed with Global Licensing’s performance as a sales representative,” says Jim Davis, president, Paws Inc., and creator, Garfield. “Under the direction of Mark Paul, we feel the brand is in excellent hands in the territory.”