Mobile publisher unveils first title to come through Warner Bros partnership.Glu is to publish a mobile game based on the forthcoming Warner Bros film Speed Racer – the first title to roll out under the worldwide partnership between the two firms.
In addition to the game, Glu will also publish mobile content such as wallpapers, ringtones, animated screensavers, voice tones and ringbacks.
“The Speed Racer film features key elements that make a great mobile game – speed, adventure, exciting characters and storyline,” said Jill Braff, senior VP of global publishing at Glu. “As buzz builds for the upcoming film, we’re excited to bring a truly engaging game to the mobile phone.”
Maria Seidman, VP of sales development at Warner Bros Digital Distribution, added: “Glu has demonstrated its ability to create the highest quality games and make them available to a broad audience of mobile consumers around the world. We’re excited to see the roll out of Speed Racer on the mobile platform.”
Speed Racer, the movie, is due to hit cinemas in May. The mobile game will be released in late April.