Leading UK baby brand sets up new deal with Sainsbury's for baby and toddler property.The relationship between baby and toddler property Goochicoo and key licensee Tommee Tippee has been extended, according to Bulldog MD Rob Corney.
Tommee Tippee has been part of Backland's Goochicoo licensing drive since 2005, with a range of baby accessories including branded cutlery. It has enjoyed solid sales success, with a new deal just being agreed with Sainsbury's and continued listings in Tesco.
"Goochicoo is a merchandiser's dream and Tommee Tippee has demonstrated this, with strong sales in key accounts," commented Corney.
Tommee Tippee is just one of several Goochicoo licensees: Izziwotnot supplies branded bedding, Poetic Gem has baby apparel, Kiss HK makes wooden toys and greeting cards are being distributed by UK Greetings. Further deals are expected to be revealed shortly.