Goochicoo reveals Moonpig tie up

Samantha Loveday

By Samantha Loveday

June 25th 2009 at 10:01AM
Goochicoo reveals Moonpig tie up

Print on demand greeting card site adds toddler property.

Bulldog Licensing has unveiled a link up between the popular print on demand greeting card site Moonpig and design-led baby and toddler brand, Goochicoo.

The deal will see an initial launch range of 25 designs, targeting newborns, christenings and birthdays. This is set to grow across all categories to include Mothers and Fathers Day, plus fashion cards targeting teens and young women.

Moonpig is the latest in a string of deals for the Goochicoo brand.

The brand also appears on a range of cutlery by Tommee Tippe, branded bedding by Izziwotnot, apparel from Poetic Gem and wooden toys from Kiss HK.

Greetings cards are also being distributed nationwide by UK Greetings, while MV Sports has recently launched a range of plush toys and doll accessories.

"This is fantastic news for Goochicoo and evidence of how well the brand can work across a variety of sectors," said Bulldog MD Rob Corney. "Humour is always a top seller in this sector and Goochicoo is very funny, so I'm confident that it will be a sure fire hit."