Gormiti partwork on way

Samantha Loveday

By Samantha Loveday

May 29th 2009 at 1:07PM
Gormiti partwork on way

De Agostini signs pan-European deal with brand owner Giochi Preziosi.

The Gormiti brand is continuing to grow outside of the toy sector, with De Agostini signing up for a pan-European partwork collection.

The firm has already launched the Gormiti: The Lords of Nature Returns partwork in Italy in March, backed with a major TV campaign. It has plans to roll this out across other major European markets from the autumn.

The collection will tie in with the TV series of the same name, which is due to begin airing in Europe from the autumn on key channels.

"We are proud to have De Agostini on board for Gormiti," said Graziano Delmaestro, licensing director at Giochi Preziosi. "We are sure the partwork collection will be a real hit. De Agostini is the right partner to recreate the fantasy, adventure and collectability through partwork, for all Gormiti fans."