Grateful Dead enters coffee industry

By Rob Hutchins

April 26th 2013 at 10:37AM
Grateful Dead enters coffee industry

New range of coffee developed by rock band's long-time chef features Drop Dead Dark Roast.

The Grateful Dead has teamed up with Chez Ray Sewell to deliver a range of coffee based on the American rock band.

The organic, fair trade coffee range rolls out with four new roasts: Morning Brew Roast,Turn On Your Love Lite Roast, Load-Out Roast and Drop Dead Dark Roast.

In collaboration with master roaster Paul Thornton of Coffee Bean International, the range has been developed by the Grateful Dead's long-time touring chef Chez Ray.

He said: "Creating this coffee has been a way to pay tribute to my years with the Grateful Dead.

"Each roast is unique in  way that reflects the music and the history. Load-Out Roast, for example, was designed for the worker bees, the roadies, who sometimes have to work all day or all night. High caffeine and low acid makes it the perfect brew for them.

"Each roast is carefully crafted so that you can taste the journey - and experience the history."

David Lemieux, legacy manager for the Grateful Dead, said: "Working with chez Ray to create a Grateful Dead organic coffee is a perfect fit based on Chez Ray's deep knowledge of the band and understanding of the type of products we strive to deliver to our fans and consumers.

"The coffee blends are tasteful and appealing, giving consumers a unique option for their morning brews."

Want to receive up to the minute licensing industry news straight to your inbox? Click here to sign up for the free Licensing.biz Daily Digest and Newsflash services. You can also follow Licensing.biz on Twitter and Facebook.