Gift licensee and car manual publisher supporting Men's Health Forum with new product.
Half Moon Bay has joined forces with car manual publisher Haynes to produce a special keyring to raise awareness for the Men's Health Forum charity.
The novelty gift has a serious message, giving practical medical advice in an understandable way about cancer.
Trading on men's love of cars, the spanner keyring explains how to keep fit and healthy with regular check ups, much as you would a car.
Haynes will donate 50 pence from the sale of every keyring to the Men's Health Forum.