Hallmark teams with Studio Anne Carlton

Samantha Loveday

By Samantha Loveday

April 3rd 2012 at 10:33AM
Hallmark teams with Studio Anne Carlton

Firm to relaunch 'make your own' models brand, Supercast, with Forever Friends line.

Studio Anne Carlton is to relaunch the Supercast range of 'make your own' models with a special Forever Friends collection to make the 25th anniversary.

Working with Hallmark, the firm is creating make and paint your own 3D models. They will be available in both traditional and chocolate moulds.

"The relaunch of Supercast presents the most exciting opportunity to recreate one of the toy and hobby sector's most iconic brands," said Michael Lee, MD at Studio Anne Carlton. "SAC is even more thrilled to be able to include in this relaunch the collaboration with Hallmark to celebrate the 25th anniversary of the well-known and much loved Forever Friends brand."

Julie Michell, licensing manager at Hallmark Cards, added: "We are very pleased to be working with Studio Anne Carlton as they relaunch Supercast - the product is a lovely fit for Forever Friends."