Hammer drive gains momentum

Samantha Loveday

By Samantha Loveday

February 4th 2008 at 10:35AM
Hammer drive gains momentum

Classic horror brand continues to add licensees, with Coolabi unveiling new product lines.

With a new movie - Beyond the Rave - due in the spring, the licensing programme for Hammer Horror is continuing to grow at a steady pace, with Coolabi revealing new partners and products.

The Royal Mail's Hammer Horror stamps, featuring reproductions of the cinema posters from The Curse of Frankenstein, Dracula and The Mummy, go on sale in June. Other stamps in the same set feature poster images from the Carry On films. They will be available individually or as part of a presentation pack for collectors.

Meanwhile, Millprint is producing a range of eight metal signs based on classic Hammer cinema posters. The steel signs measure 400x300mm and retail for £12 each.

In addition, Arnold Wills and Co has created a line of high quality accessories including cufflinks, handkerchiefs and wallets.

The official Hammer calendar for 2009 will be produced by Slow Dazzle, which is compiling a collection of rare poster art and film images.

Existing clients such as party products licensee Smiffy's and games licensee Britannia are also enjoying success. Following a prominent Halloween launch at the BFI's London IMAX, Titan Books' The Hammer Story has already gone to reprint in both the UK and US, and has now been published in Australia and New Zealand.

"We're proud to unveil some of the highest profile licences in Hammer's history," said Janet Woodward, head of licensing at Coolabi. "As the year progresses we're looking forward to unlocking even greater potential in this existing property."