HarperCollins strikes Fontana deal

Samantha Loveday

By Samantha Loveday

December 9th 2009 at 10:15AM
HarperCollins strikes Fontana deal

Firm taking covers of the Modern Masters and creating new vintage print.

HarperCollins Publishers has secured a deal with Raking Light to take the covers of the famous Fontana Modern Masters and create a new vintage print.

The pocket guides to artists, writers, philosophers, sociologists and other thinkers were first published in the 1970s under Fontana, which is the paperback imprint of the Scottish publisher Williams Collins & Co.

In 1989, Collins was bought by Rupert Murdoch's News Corporation and was incorporated into HarperCollins Publishers.

James Pardey of Raking Light commented: "The covers of the Fontana Modern Masters are unique. Each of the covers is a piece of art in its own right and a classic example of 1970s graphic design. Fontana was using art to sell books, so it seemed natural to turn these iconic covers back into a stunning work of art."

Mel Beer, head of licensing and content development at HarperCollins, added: "The Collins: Fontana Modern Masters book covers are a work of art and Raking Light's vision for capturing these in a montage print is inspired. I'm sure they'll do well."

Raking Light will be targeting all major public galleries and museums, as well as book and art shops to sell the print.