WBCP teams with Licensing.biz to give readers behind the scenes insights into the brand over ten days.
With just ten days remaining until the eagerly awaited Harry Potter and the Half-Blood Prince hits cinemas, Warner Bros Consumer Products is joining forces with Licensing.biz to celebrate the brand and the mammoth licensing drive behind it.
Early reviews of the sixth movie in the franchise - which releases in the UK on July 15th - have been incredibly positive, and WBCP is now confident of cementing the Harry Potter brand as an evergreen within the licensing marketplace.
Over the next ten days, Licensing.biz will be giving its readers an exclusive, behind the scenes insight into the world of Harry Potter.
Taking in theatrical, consumer products, television, digital distribution and home video, we will be bringing to life the various initiatives which are currently being executed for Harry Potter and the Half-Blood Prince.