Hasbro aiming for publishing growth in 2012

Samantha Loveday

By Samantha Loveday

March 23rd 2012 at 10:28AM
Hasbro aiming for publishing growth in 2012

Firm working with key publishers on traditional and digital formats to build presence in sector.

Hasbro is aiming to drive significant global growth in the publishing sector this year.

Building on its licensing and newly launched content development programme - which is scheduled to include more than 600 new titles releases in 60 countries and 35 languages - the company is working with publishers such as Bendon Publishing, Egmont, Hachette/Little Brown Book Group. IDW, Random House and Panini.

Hasbro is targeting key regions for growth including North America, Mexico, Korea, the UK, Poland, France, Germany, Brazil, Russia and China.

Hasbro will also extend its efforts in digital publishing. Last year, Ruckus Media Group launched the firm's first digital storybook app, Tonka Chuck & Friends: Friends for the Long Haul. My Little Pony: Twilight Sparkle, Teacher for a Day followed and climbed the app store charts to become the number one paid book app for three consecutive weeks. It has been opened more than a million times to date.

A Transformers narrative adventure is now primed to launch on iOS and other mobile devices later this year, along with nine additional titles tied to the three core brands.

Additionally, Hasbro is seeking to extend its reach to the educational publishing segment with learning products, including English language learning, using Hasbro game content.

Play-Doh, for example, will be turned into a learning concept book for youngsters, combining sculpture images with 'playful' typography.

Story and activity books are also being lined up for Transformers Rescue Bots, My Little Pony and Pound Puppies, plus Littlest Pet Shop.