Hasbro bolsters licensing and publishing team

Samantha Loveday

By Samantha Loveday

March 21st 2011 at 4:40PM
Hasbro bolsters licensing and publishing team

New European and UK appointments boost company.

Hasbro has bolstered its brand licensing and publishing team with a brace of high profile new hires.

Natalie Harvey (pictured) takes on the new position of European franchise development and marketing director. She will work closely with the global brand licensing franchise development and marketing team - led by Bryony Bouyer - while she will also be the link with the CSM team.

Meanwhile, Katherine Buckland joins Hasbro as director of brand licensing and publishing, UK.

Most recently, Buckland led the UK toys and stationery team at Disney Consumer Products, and boasts six years of licensing experience and seven years of sales.

"As we grow our brands and focus more on retail execution, we need to have a deeper and broader strategy that aligns across each market and product area, to better support Hasbro's growth as a branded play company," said James Walker, VP EMEA.

As part of its expansion, Hasbro is also recruiting for a senior category licensing manager for apparel, as well as for the food, health and beauty category.