Hasbro readies musical mixing game Dropmix

Jade Burke

By Jade Burke

March 13th 2017 at 9:59AM
Hasbro readies musical mixing game Dropmix

The toy giant has joined forces with Harmonix Music Systems, to develop the new card game.

Hasbro has developed its latest music mixing game, thanks to a new deal with video game developer Harmonix Music Systems.

Dubbed Dropmix, the game uses technology that encourages players to create unique mixes of songs by playing cards on a game board connected to an app.

“We continue to focus on creating cutting edge play experiences and Dropmix delivers on this in a mind-blowing way. We teamed up with Harmonix to leverage their mastery in music gaming and combine it with our expertise in physical and digital play experiences,” said Samantha Lomow, SVP of Hasbro Brands.

“Dropmix gives players a fresh way to combine their favourite artists and songs, find new ones, and create their best ‘drop the mic’ moments.”

Slated to launch this September, the game boasts an electronic board and 60 Dropmix cards across multiple music genres.

Steve Janiak, CEO of Harmonix, added: “Our collaboration with Hasbro has enabled us to create the next evolution of musical play.

“Dropmix offers an entirely new way to discover, experience and interact with music that’s social, fun and competitive. When players place their first cards on the Dropmix board this September, when they hear their first mind-blowing mix, they’re going to be completely amazed.”

Priced at $99.99, the game will be available at major retailers and online in September 2017.