Hasbro has enlisted the help of the experiential agency iD to deliver the new tour aimed at celebrating the upcoming My Little Pony: The Movie.
The My Little Pony Friendship Tour is making its return this summer, tying in with Hasbro’s celebrations around the upcoming My Little Pony: The Movie.
The signature My Little Pony pink double-decker bus will be touring the country, offering fans the chance to explore the world of Equestria.
The tour kicked off in Liverpool this July and will now make its way to 14 different locations, offering kids the chance to get ‘ponified’ with face painting, as well as play with the latest toys, watch clips from the new movie and enjoy unique My Little Pony experiences.
Visitors will also be given an exclusive Friendship Points code to use online at the My Little Pony Friendship Club.
Destinations left to visit on the My Little Pony Tour of the UK include St David’s in Cardiff, Middlebrook Retail Park in Lancashire, Ravendale Retail Park in St Helens and The Big Festival.
The new activation is the result of an ongoing partnership between Hasbro and the experiential agency, iD.