The company has called the series a 'franchise brand in the making' as the digital animation hits YouTube and YouTube Kids.
Hasbro Studios has unveiled its first animated digital series and story-driven lifestyle brand, Hanazuki.
Dubbed a ‘franchise brand in the making’ the series, Hanazuki Full of Treasures, lands on YouTube and the YouTube Kids app today, January 12, with toy and apparel lines to follow.
The series follows the adventures of Hanazuki, a moonflower who finds herself at the centre of a galaxy filled with adventure and new friends.
Inspired by character creations originating in Amsterdam, the Hanazuki brand is being brought to life through a rich and immersive storyline focused on the power of embracing emotions, no matter what your mood.
“We couldn’t be happier that our beloved Hanazuki inspired Hasbro to further develop the colourful cast of characters and create such a unique and dynamic new world of surprises and magical mayhem,” said Niko Stumpo and Hanneke Metselaar, local Amsterdam artists and original creaotors of Hanazuki.
“It’s been incredible to see Hasbro evolve the Hanazuki brand into so much more through vibrant storytelling, toys and beyond.”
Samantha Lomow, senior vice president, Hasbro Brands, added: “In working closely with Niko and Hanneke, we were inspired by the spirit of Hanazuki and identified her as a strong, multidimensional and relatable heroine.
“Within her effervescent world, we’ve developed a unique story that encourages audiences to embrace their ever-changing emotions and celebrate them in a uniquely empowering way.
“We know audiences will fall in love with Hanazuki and her magical and eccentric world.”
The series has been produced by Hasbro Studios in collaboration with Titmouse Studios. It will feature 27 11-minute animated episodes released throughout the year, timed to the full moons.
The first nine episodes are available now and can be watched on the Hasbro YouTube page and in the YouTube Kids app.