Firm teams with Sony Music for Ultimate Guide to Rock album for Father's Day.
The Haynes brand is continuing to build its presence in the licensing sector, teaming with Sony Music to produce a special album for Father's Day.
Dad: Ultimate Guide to Rock will roll out on June 7th and will include three CDs, plus a mini guide to rock. Songs from artists such as Santana, Bob Dylan, ELO, Ian Dury & The Blockheads and Meat Loaf among others will be included.
Both the cover and the guide to rock are in the traditional Haynes style.
The initiative is the latest in a series of promotions for Haynes. It has also recently teamed with Half Moon Bay to create a special keyring for the Men's Health Forum charity.