Hell's Kitchen licensing programme launched

By Lewis Tyler

June 19th 2012 at 10:35AM
Hell's Kitchen licensing programme launched

ITV teams up with agent Firefly Brand Management; T-Line Design to make t-shirt line.

A line of Hell's Kitchen branded t-shirts featuring a family friendly selection of Gordan Ramsay’s foul mouthed catchphrases, including  “Bloody Hell!”, “Shut it down” and “It’s raw!” are set to go to retail in the US. 

Made by T-Line Design, the shirts are part of a new Hell's Kitchen licensing programme launched to co-incide with the tenth season of the culinary challenge show, which is airing in the US on Fox now. ITV Studios Global Entertainment has partnered with agent Firefly Brand Management to launch the progamme.

Carol Lee, SVP Consumer Products, ITVS GE, says, “Hell’s Kitchen is not only a hit TV series but a firmly established brand with a strong identity. With all its loyal fans, there is a growing market for branded merchandise.”

T-Line Design, a leading producer of branded apparel, is excited to bring these unique and exciting shirts to consumers. Caleb Garrison, Senior Director, T-Line Design, says: “The popularity of Hell’s Kitchen’s unique catchphrases lend themselves to apparel. As fans of Gordon Ramsay and Hell’s Kitchen, we are extremely excited to work on designs for such a brilliant show.”

The shirts are set to appear in retailers across the US in July.