15 stores to open throughout the continent; further expansion planned into 2013.
Hello Kitty high-end fashion brand, Pynkiss, is expanding across Asia, with ambitious plans for new store openings this year and into 2013.
A Pynkiss boutique will soon be opening in the Philippines, while the firm's directors are in talks with several businesses and stockists across the region, preparing for further expansion of the brand into 2013.
The plan is for 15 new stores to open within the continent.
The move into Asia comes hot on the heels of expansion in the Middle East. Since the Milan fashion week launch of Pynkiss in September 2011, stores have opened in Lebanon, Dubai, Kuwait and KSA.
In addition, the firm is in discussions with stockists in the US, UK, Canada and Australia.
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