Shari Donnenfeld arrives to support Edward Catchpole at the firm.
Hit Entertainment has appointed a new head of Hit Global Brands, in the form of Shari Donnenfeld.
Donnenfeld (pictured) will be responsible for guiding the global brand and marketing strategies for existing and new properties, including Thomas & Friends, Mike the Knight, Fireman Sam and Bob the Builder.
She has previously held senior positions at Nickelodeon, The Walt Disney Company and Fox Kids Europe. Most recently, Donnenfeld has been running a consultancy business specialising in developing strong consumer-centric brand strategies for children's TV, digital and publishing properties.
"Shari brings unrivalled passion and a solid track record in working with strong children's entertainment brands and audiences," said Edward Catchpole, SVP Hit Brands. "Shari will play a vital role ensuring our existing brands are well positioned for growth and that our new brands will enjoy similar success."
Donnenfeld added: "It's an incredibly exciting time to be joining Hit. With a portfolio of the world's best loved children's brands, and exciting slate of new properties now fuelled by Fisher-Price, I look forward to finding new ways of launching and growing the appeal of these brands, as well as their accessibility among a phenomenal global fan base."