Hit bolsters Day Out With Thomas programme

Samantha Loveday

By Samantha Loveday

December 18th 2012 at 10:13AM
Hit bolsters Day Out With Thomas programme

Brand new look will bring event in line with the CGI TV series.

Hit Entertainment's Day Out With Thomas programme has been given a brand new look and has ambitious growth plans for 2013.

The makeover will bring the event in line with the CGI TV series, as will the launch of new activities at the events, new merchandise, a dedicated ticketing website and a national TV advertising campaign.

To create a consistent look across the railways, the events have been rebranded with a modern look. Every railway will have fresh engine faces which reflect the CGI TV series, while all staff will be provided with new uniforms and badges, new banners, bunting and other assets to theme their railway.

They will also be given a merchandise stand for the new range of DOWT bespoke stock which includes t-shirts, baseball caps, whistles, badges, flags and postcards.

The new-look design will be carried across all formats including online, merchandising, posters and other advertising. To increase awareness across the UK, Hit will be launching its first national advertising campaign for the DOWT in spring 2013.

"Hit Entertainment has implemented these significant changes to our Day Out With Thomas events to create an even greater immersive experience for Thomas & Friends fans of all ages," said David King, Hit's group director of live events and attractions. "The forthcoming national advertising campaign is set to drive even greater numbers of visitors to these already popular events."

There will also be a host of new activities for 2013, beginning at Llangollen Railway on February 9th and 10th.

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