Hit inks charity partnership with Shelter

Samantha Loveday

By Samantha Loveday

May 11th 2010 at 10:32AM
Hit inks charity partnership with Shelter

Three-year deal will see Bob the Builder support housing and homelessness charity.

Hit Entertainment has revealed a three-year partnership between Bob the Builder and housing and homelessness charity Shelter.

The partnership will provide a number of fundraising routes for Shelter, enabling the charity to explore and engage with different audiences helping to raise awareness of its work.

Activity will begin at the premiere of new feature length special, Legend of the Golden Hammer, on May 15th at VUE in Leicester Square, London. Further projects include cause-related marketing initiatives at major UK retailers, communication plans to schools and nurseries and Bob/Shelter co-branded fundraising campaigns.

"The partnership between Bob the Builder and Shelter is a perfect fit," said Lesli Zador, brand manager at Hit Entertainment. "Together we will be able to create and support some unique marketing and PR opportunities for both our brands, while having a direct impact on vulnerable communities affected by bad housing and homelessness."

Louise Parkes, director of fundraising at Shelter, added: "This fantastic partnership with Bob the Builder will provide a great opportunity to showcase the work that Shelter does with young people and also raise vital funds for these services."