Retail roadshow kicks off across 11 stores to promote outdoor and fire safety to young children.
Hit Entertainment is teaming up with toy retailer Smyths for a special Fireman Sam roadshow, which will aim to promote outdoor and fire safety to young children.
The Fireman Sam Summer Safety Campaign will be launched across 11 Smyths outlets every weekend across the UK and Ireland until July 25th.
The events were first introduced in 2008 and aim to attract young Fireman Sam fans and their families in-store to learn about summer and fire safety, as well as showcase the product range.
The campaign will be supported by each local fire brigade, who will be on hand to offer essential safety information and give the opportunity to climb aboard a real working fire engine.
Smyths will promote the campaign throughout the store and online with special product promotions and giveaways including Fireman Sam stickers, reflective arm bands and safety tip leaflets.
The new CGI Fireman Sam series is currently being broadcast on Cartoonito daily and is the channel's highest ranking show for pre-schoolers.