Hit's Mike the Knight off to a storming start on Cbeebies

Samantha Loveday

By Samantha Loveday

November 23rd 2011 at 10:40AM
Hit's Mike the Knight off to a storming start on Cbeebies

First week figures reveal show is outperforming its timeslot.

Hit Entertainment is celebrating early success for its new Mike the Knight property.

TV data from Barb has shown a strong first week (October 31st to November 4th), with Mike the Knight the number one, most watched show on Cbeebies among housewives with children aged 0 to three, as well as four to six year olds.

The show outperformed its 4.05pm timeslot, with ratings for HWCH 0-3 up 89 per cent when comparing year on year figures, and 82 per cent high week on week.

Ratings for children aged four to six were also up, this time by 21 per cent when comparing the same timeslot YOY and 24 per cent WOW.

"We have always had high hopes for Mike the Knight and are thrilled that Cbeebies viewers have taken him to their hearts so quickly," said Alison Homewood, EVP programming distribution at Hit Entertainment. "Mike the Knight has had a spectacular start and these triumphant ratings put us in a fantastic position for the continued success of the show, and for the licensing roll out next year."