Hit welcomes new trio for Thomas & Friends

Samantha Loveday

By Samantha Loveday

March 12th 2012 at 10:48AM
Hit welcomes new trio for Thomas & Friends

Ice Fresh, H&A and Dr Fresh to roll out products for spring/summer.

Hit Entertainment has signed three new UK licensees for Thomas & Friends. These include Ice Fresh for ice-creams and two personal care licensees - H&A for toiletries and Dr. Fresh Inc. for oral hygiene.

The new products will make their retail debut in spring/summer.

Ice Fresh’s Thomas shaped ice-creams on a stick will be available in supermarkets in the spring and will also be sold at Thomas Land at Drayton Manor and Days Out With Thomas at heritage railways across the country.

Dr. Fresh Inc’s new range of Thomas & Friends products will include toothpaste, tooth brushes, plasters, a first aid kit, a toothbrush timer gift set and a bathroom tidy set.

Meanwhile, the H&A toiletry range for Thomas will feature: bath soap crayons, a magic facecloth and fizzer set and a Thomas the Tank Engine bath buddy.

The Ice Fresh signing and the recent appointment of Silver Spring for lunch box sized branded mineral water brings the total number of food and drink licensees to ten giving Thomas & Friends increased visibility in the grocery aisles.

Hit is looking to further expand this number by actively appointing new licensees in the food and drink category.

Laura Clarke, VP consumer products UK and EMEA, Thomas & Friends said: “Thomas & Friends continues to attract a high calibre of licensees across a wide range of categories. We are delighted to welcome these new licensees on board - their innovative range of products will create increased impact for the brand at retail.”