HONG KONG: Beanstalk sees Asia business soar

Samantha Loveday

By Samantha Loveday

January 10th 2012 at 9:50AM
HONG KONG: Beanstalk sees Asia business soar

Office contributed "significantly" to overall performance in 2011, says international MD.

Ciarán Coyle, international managing director for The Beanstalk Group, has been speaking at the Hong Kong International Licensing Show about the firm's success in the region.

The office contributed significantly to Beanstalk's overall business in 2011, said Coyle.

"Asia ia a hugely important market both from a manufacturing and consumer point of view," he said. "The speed with which partners here can develop and deliver product has had a great impact on our ability to service our global digital and fashion clients this past year.

"We have successfully secured major licensing partners from the region to service both the local markets, as well as key international markets and, as a result, we are responding to consumer demand and delivering product to market faster than ever before."

Coyle said that digital properties are driving business for Beanstalk in the entertainment sector, with the firm having signed ten key licensee partnerships in 2011 for Talking Friends - four of which were agreements developed by the Hong Kong office.

Beanstalk is also in negotiations for a number of its British fashion brands, such as Aquascutum and Jaeger, while 2012 will see the introduction of Paris Hilton's eyewear line exclusively for the Asian market.

"We are confident that Beanstalk and its clients will continue to experience significant growth in 2012, which will further cement Beanstalk as the agency of choice in Asia for world class brands."