Horizon Zero Dawn to be a "hot property for 2016," claims SCEE

Billy Langsworthy

By Billy Langsworthy

October 7th 2015 at 10:25AM
Horizon Zero Dawn to be a

SCEE is looking to launch the brand into categories including toys, collectibles, apparel and publishing.

Sony Computer Entertainment Europe believes its new action game, Horizon Zero Dawn, has the potential to make waves in the licensing space next year.

David Evans, European licensing manager at SCEE, claims the game presents "an incredible licensing opportunity" and has all the factors in place to be a hit brand in 2016.

"The epic feel of the game, its breathtaking visuals, strong character development, imaginative combat sequences and the marketing weight of the PS4 release all combine to make this a hot property for 2016," said Evans.

"Guerilla Games have created a lush post-apocalyptic world that players simply won’t want to leave and licensed merchandise offers consumers a way to extend that extraordinary experience into their everyday lives.”

SCEE is looking to bring the brand to categories including toys, collectibles, apparel, accessories, publishing and stationery, with consumer products set to launch from Q4 2016.

The firm will be showcasing Horizon Zero Dawn at BLE 2015 next week, on stand F050.

Check out the E3 trailer for the game below: